Lumen Commerce
A headless commerce front-end that lifted conversion by 28%.
- Client
- Lumen
- Year
- 2025
- Duration
- 4 months
- Our role
- Design · Front-end Engineering
The project
Lumen's storefront was slow and dated, hurting conversion and SEO. They wanted a fast, premium, headless commerce experience.
The challenge
A heavy legacy front-end meant slow loads, weak SEO and lost sales. The brand deserved a premium, high-converting experience.
Our solution
A headless Next.js storefront with edge caching, image optimization, a refined design system and SEO-perfect rendering — fast, beautiful and built to convert.
Services
Technologies
The stack behind it
Frontend
Next.js · React · TypeScript · Tailwind
Backend
Headless commerce API
Database
Commerce platform + cache
Cloud
Vercel · Cloudflare CDN
DevOps
GitHub Actions · preview deploys
AI Integration
Search & recommendations
Third-party APIs
Payments · search · CMS
Security
Headers · PCI-aware checkout
Architecture
Headless, edge-cached, ISR
How it came together
Business problem
A slow, dated storefront hurt conversion and SEO.
Research
We analysed performance, the funnel and where shoppers dropped off.
Strategy
Go headless and edge-cached for speed, with a premium design system.
Design process
A brand-forward, conversion-optimized, accessible storefront.
Development
Next.js front-end on a commerce API with ISR, image and font optimization.
Testing
Performance budgets, accessibility and cross-browser testing.
Deployment
Edge delivery on Vercel + Cloudflare with preview deploys.
Results
+28% conversion, sub-second loads, 98 Lighthouse.
Lessons learned
Performance is a feature — speed directly moved the conversion number.
- A premium, brand-forward storefront
- Lightning-fast product and category pages
- Accessible, conversion-optimized checkout
A headless Next.js front-end consuming a commerce API, with ISR + edge caching, optimized media, and a design system for consistent, fast pages.
Lumen's new storefront loads in under a second, ranks better, and lifted conversion by 28%.
+28%
Conversion
<1s
Page load
98
Lighthouse
4 mo
To launch
Inside the product
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